With lots of attention focused on the upcoming Legoland Florida. I think now is a good time to look back at Legoland California in Carlsbad, California (just north of San Diego). Here we have a brochure and park map directly from the park in 2008.

During this time, and even today, Legoland’s main campaign is “Heroes Wanted”.  A very fitting marketing scheme as guests, young and old, can become various heroes, such as Knights, Pirates, Firemen, Archeologists, and much more.  The park does an excellent job with quality over quantity.  They rather have the best rides, then to have the most.  Check out this great park by looking at this brochure from a few years ago.

Click on an image below to view it full size.

Well, that about wraps it up for this brochure.  Do you like Legoland’s brochure design?  Leave a comment with your Park Thoughts!